With over 25 years experience, Bob is a recognized expert in branding, communications, and SMB IT go-to-market consulting and research. His strength lies in delivering actionable insights and intelligence, backed by both qualitative and quantitative research insights. In addition, he is a frequent speaker and facilitator of thought leadership sessions around the globe.

Bob’s expertise extends to advising leading IT vendors and operators on the small and medium business (SMB) ecosystem, where he has been instrumental in authoring insightful papers and crafting impactful strategic go-to-market strategies. Senior marketing, communications, and strategic planning executives have sought his counsel to help them effectively navigate their key strategic challenges.

At Ascot Morgan, Bob plays a leadership role in managing the firm’s global operations. His responsibilities include overseeing the execution of the firm’s strategic initiatives and driving the firm’s growth globally – this includes client relations and engagement delivery.

In addition to his operational responsibilities, Bob is the firm’s Chief Thought Partner ensuring Ascot Morgan’s thought leadership drives market engagement and ensures the firm stays at the forefront of industry trends and developments.

Before joining Ascot Morgan, Bob held numerous senior leadership positions within both large and boutique global research and consulting organizations. In these roles, he was instrumental in shaping business strategies, advising key clients, delivering engagements and driving organizational growth.

He holds an MBA from Fairleigh Dickinson University and a BA (Economics) from Upsala College.